About
General Usage is an Emmy & Addy award-winning, production company, focusing on Television and Film production. With over 15 years of experience in documentaries, film, commercials, music videos, editorial, and branded content, we can execute your vision on a cinematic level. Full-service production and post services including development through delivery.
General Usage is the brainchild of Robby Piantanida, a Texas native. Educated in fine art in Mississippi, he moved into film production running Borrowed Productions out of Jackson, MS for a decade before starting General Usage on the west coast. He works as an editor and DP/director for both film and television, sometimes scoring his own projects as a musician under the name Magnetic Dispatch. Robby is in development on 3 of his own features and in production on 2 feature documentaries. Robby is available for hire as Director/DP, editor, and colorist. Robby was nomiated for Best Cinematography at St. Kilda Fest, one of Australias leading shorts festivals. Robby’s work has been nominated twice for emmys, with one win for Fertile Ground in 2021.
Hear Sounds Magnetic Dispatch
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